Ad Trends: Newspaper Advertising Slid in December

Shorter holiday season trimmed advertising, but numbers still up from first half of 2015.

PALO ALTO, Calif. – Print newspaper advertising declined by more than 20% in December 2015 according to big data software solutions provider Inpixon (NASDAQ: SYRX). Based on results from the company’s Shoom Ad Trends analysis, which tracks print advertising in nearly 700 North American newspapers, the number of ads dropped by an average of 21.3% over the prior month in nearly every […]

By |2017-04-27T03:15:41-07:00January 14th, 2016|Categories: Ad Trends|Tags: , , , , |

Ad Trends: Newspaper Advertising Picked Up the Pace in November

American newspaper advertising logs double digit increases over October’s numbers

PALO ALTO, Calif. – According to big data software solutions and provider Inpixon (NASDAQ: SYRX), print advertising in the nation’s newspapers had its biggest gain in more than six months this past November. Based on results from its Shoom advertising analytics, newspaper advertising rose by an average of 15.8% over the prior month in nearly every one of the 42 categories it tracks. Retail advertising, which […]

By |2017-04-27T03:15:41-07:00December 9th, 2015|Categories: Ad Trends|Tags: , , , , |

Shoom Ad Trends – October 2015: Spending Bounces Back

After a slow summer, ad spending comes back strong in October

A summer that began with promise and quickly turned into a long, hot season with little to no ad growth came to a welcome end with a flurry of fresh advertising in October according to big data software solutions and infrastructure provider Sysorex (NASDAQ: SYRX). Based on results from its October Shoom Ad Trends report, newspaper advertising increased across every one of the 44 categories […]

By |2017-04-27T03:15:41-07:00November 12th, 2015|Categories: Ad Trends, News|Tags: , , , , |

Sysorex Signs Hearst Corporation to New 3-Year Deal

Hearst’s newspaper division renews contract with Sysorex’s Shoom platform for ad tracking and competitive analysis data

Shoom-by-SYRXPALO ALTO, Calif. – Big data analytics and solutions provider Sysorex (NASDAQ: SYRX) today announced that Hearst Corporation has signed a three-year renewal for Sysorex’s Shoom eTearsheets, an advertising proof-of-publication and competitive analysis service for newspaper publishers. It is the third time Hearst, which owns 15 daily and 34 weekly newspapers, […]

By |2017-04-27T03:15:42-07:00July 29th, 2015|Categories: News|Tags: , , , |