I’ll Take My Eggs With A Side Of Beacon


Using contextual data to offer users personalized and relevant advertisements, using location data to nudge consumers towards stores and products they may be unaware of, or physically following how much time consumers spend at certain places – the applications for data tracking with smartphones is endless. Beacons are the most recent way to obtain and apply this data.

A beacon is a small device that uses Bluetooth low-energy (BLE) […]

Smart Demands

smartWith one third of retail spending in the next five years coming from the Millennial generation (those born in 1977-1995), marketing strategy has to accommodate the needs of a generation that is accustomed to getting what it wants. Whether it is the playlist on his phone, the custom coffee bean in her drink, or our stacked DVR List at home, us […]

By |2017-04-27T03:15:57-07:00August 27th, 2014|Categories: Mobile|Tags: , , , , , , |

Replaying What’s Live

A member of the media takes a cell phone picture of the Vince Lombardi Trophy at a press conference before the Super Bowl XLVI NFL football game in IndianapolisThe sun shining, a cool breeze carrying you the scents of fresh fireworks, and endless WiFi to live post, Tweet, etc. to your heart’s content – it’s heaven on earth. It’s too good to be true.

And, it was.

Here are […]

By |2017-04-27T03:16:08-07:00February 4th, 2014|Categories: Mobile|Tags: , , , , , , , , |