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Online retail businesses have used website visitor tracking and analytics for years, but brick and mortar locations lack equivalent insights, creating an uneven playing field. Limited to footfall statistics from manual counters and customer insight from point of sale data, retailers are still living in the 20th century while ecommerce innovates and thrives.
Meanwhile, security has focused on strengthening the facility perimeter and adding cameras to monitor activities within, but securing the airwaves where cell phones and other mobile devices operate is a growing challenge. Mobile devices are now portable recording studios with high storage capacity and, due to device proliferation, are now found throughout enterprises. Commercial intellectual property and personal information is at high risk.
Inpixon Indoor Positioning Analytics brings visitor insight to retail brick and mortar locations and allows security to mitigate mobile risks to enterprises. By detecting, monitoring, and providing rich analytics of every cellular, Wi-Fi, and Bluetooth-enabled device and/or asset, you can understand customer journey through your retail property or discover and prevent unwanted mobile device use in your enterprise. Inpixon IPA offers all of this from a single solution.
- Simplify management of multiple devices & asset types
Originally developed as a security platform, the Inpixon Indoor Positioning Analytics solution detects and locates mobile devices, regardless of type or manufacturer. This provides complete situational awareness of all devices operating in a monitored area. By using Inpixon IPA’s zone-based alerts and policy controls, it’s easier than ever to enforce “no cellphone zones,” trigger network and data security policies based on location, and provide full forensic reporting should a safety or security incident occur.
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IPA Intelligence: Indoor Positioning Analytics for Retail, Shopping Malls, Property Management, Banking, Hospitals, Schools, Airports, Mass Transit, Public Venues and More
Traditional foot fall counters and Wi-Fi-only systems are unable to provide the depth of visitor analysis and facilities usage Inpixon Indoor Positioning Analytics can. As nearly everyone carries a cellphone, Inpixon IPA delivers retailers and property managers unparalleled accuracy with important metrics like visitor counts, dwell time, and journey. Inpixon IPA also provides insight into operational efficiencies by showing where staff is at all times and where visitors are to allow for location-based staffing levels.
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