INDOOR POSITIONING ANALYTICS [IPA]
GAME-CHANGING, HIGH-DEFINITION VISITOR INTELLIGENCE
Inpixon’s radio frequency (RF) sensors and artificial intelligence detect and locate wireless devices (e.g., phones, smart watches, etc.) and deliver unparalleled depth and accuracy on key metrics, all while preserving individuals’ privacy and security.
Improve the customer experience to drive sales and to stimulate repurchase and loyalty. Engage visitors that are alone. Place key products in critical areas to increase spend density. Reduce wait queues. Property managers: Use data to secure higher lease rates in key areas.
Study dwell times near particular displays and advertisements. Understand which marketing activities contribute to footfall and loyalty. Measure each marketing event and promotion across same KPI's. Uplift media board rental. Make adjustments mid-campaign.
Reduce staffing (lower labor costs) and hours of operation (energy savings) in low-traffic times and areas. Track high-value assets. Reduce spend on ads and promotions that aren't working.
Maintain proper situational awareness. Investigate theft and incidents. Better identify suspects. Facilitate crowd control. Mitigate risks.
Make decisions based on data. Deploy staff where and when needed. Validate capital expenditure projects. Address congestion and choke points. Reduce insurance premiums (e.g., slip and fall). Recruit optimal tenants by understanding top and bottom brands. Better utilize space and energy
Leverage open architecture design and application programming interfaces (API) to extend capabilities and avoid obsolescence. Trigger actions in other systems. Ingest and marry additional data sources. Make apps aware of their indoor location. Scale with confidence.
IPA TO THE POWER OF AI
Artificial intelligence-powered analytics reveal insights so you can achieve transformative breakthroughs for your organization.
WHICH IPA SOLUTION IS RIGHT FOR YOU?
Start with the best, or begin with Wi-Fi only and build on it.
Only Inpixon offers this logical, investment-preserving migration path.
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THE RIGHT INFO IN THE OPTIMAL FORMAT
Indoor Positioning Analytics go way beyond traditional footfall counters to reveal the untold story of your indoors.
|Visitor Counts||Understand footfall by time (hour, day, week, month), see the peak/lull times, popular areas and more.|
|Visitors by type||Study repeat visitors vs. new. Differentiate between staff, visitors, and someone just passing through.|
|Dwell time||See total time and average time, over time periods and by zone. Compare the dwell times for particular stores, signs, advertisements and kiosks.|
|Exposure||Measure total selling potential by using this derived metric that considers both dwell time and total visits.|
|Geofencing||Get alerts and trigger actions based on a visitor’s location and movement into and out of user-definable zones.|
|Path analysis||Study routes, hotspots, bottlenecks, number of zones visited, and correlation analysis (if they went to zone A, where did they go next and next).|
|Visualization||View heatmaps, dashboards, reports and charts to easily visualize your visitors’ behavior.|
|Access||Access your insights anywhere, any time via any web browser using your computer, tablet or phone.|
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All materials herein are for illustrative purposes only; actual solutions may vary and are subject to change.