About Lauren Edwards

Lauren Edwards can be found with a song in her head and a RedBull in her hand while following the latest tech news or checking up on the Redskins. Inpixon's Director of Digital Marketing, Lauren translates engineering-isms into the language of the general public while growing her expertise in location-based mobile, cybersecurity, the future of context awareness and anything else that catches her eye while juggling 2+ other projects. Lauren lives in VA with her cuddle monster/pitbull and regularly competes at nationwide equestrian events.

Locationing Turns up the Beat at SXSW

Going on right now, in what many consider to be the strangest town in Texas and possibly the least “Texas” of all towns within the state, is South by Southwest. Better known as #SXSW, the annual event is a MUST for lovers of film, music, and interactive media. As the years progress, the festival’s schedule has attracted more and more from the digital world leading to some powerful combinations of passion and technology. For nerds […]

Healthcare Beyond What Meets the Eye

AirPass EnvironmentA massive earthquake hits Las Vegas and multiple casualties are rushed to the nearest hospital. As incoming patients go through triage, doctors rapidly assess their condition and prioritize treatment. In the craziness of the emergency room, patients could be misplaced without a precise locationing system in place.

This is CODE BLACK.

Recently, Sysorex was showcased during ACEP 2016’s InnovatED emergency simulation. The ACEP (American College of Emergency Physicians) annually demonstrates innovative technology […]

By |2017-04-27T03:15:35+00:00November 3rd, 2016|Categories: IoT, Mobile|Tags: , , , , , , |

New Generation of Technology Takes Wireless Indoor Location Tracking to the Next Level

Of all the exciting new technologies and applications the explosion of sensors and network-connected things has brought to us, one of the most intriguing has to be indoor locationing – detecting and tracking mobile devices and assets in buildings based on their wireless signals for purposes ranging from asset tracking and security to visitor wayfinding and targeted marketing.

The concept of indoor locationing, and the possibilities it presented, […]

By |2017-04-27T03:15:35+00:00July 13th, 2016|Categories: Mobile|Tags: , , , , |

Augmented Reality Marketing

augmented realityUnless you’ve been living in a cave for the past few years, you’ve undoubtedly heard that Augmented Reality, the enhancement of the physical world with digital information, is the “next big thing.”

AR, as it’s called, is hot and big tech firms such as Microsoft, Google, Facebook and Sony, have all announced upcoming AR products ranging from goggles to games. Hundreds of other firms are also working on technology […]

By |2017-04-27T03:15:39+00:00May 12th, 2016|Categories: IoT, Mobile|Tags: , , , , |

Revenge of the 5th

As someone living and breathing tech 24/7/365, it always comes as a shock when I’m speaking with another ‘80s baby and they have no idea what I’m talking about. One vivid memory was when a close friend moved across the country and our group of girl friends talked about having Skype Girl Nights. Only two of the five girls had Skype, one had no idea what Skype […]

By |2017-04-27T03:15:40+00:00May 5th, 2016|Categories: IoT|Tags: , , , , , |

The Roots of the IoT Forest

IoTForestThe Internet of Things (IoT) is on track to land a spot on 2017’s Buzzwords to Avoid, but this is a misunderstanding. The Internet of Things isn’t just about connected toasters or watches, and to cast it that way is to do it a disservice. The wonder of IoT depends on what role you play: engineers marvel at API integration, marketers gasp at the various new lines of […]

By |2017-04-27T03:15:40+00:00April 28th, 2016|Categories: IoT, Mobile|Tags: , , , |

Beacons – Missing the Mark by a Mile

offtargetbluetoothDespite being a buzzword for a while now, beacons continue to bring excitement when they’re mentioned in conversation. Healthcare uses them to track inventory and assets, retail uses them to push notifications to potential buyers, and other industries inject them into their mobile strategy for additional purposes.

Unfortunately, beacons are failing to meet the expectations we have for them but not due to poor performance. These disappointments are […]

By |2017-04-27T03:15:40+00:00April 14th, 2016|Categories: Mobile|Tags: , , , , |

Inpixon Ad Trends, March 2016

In like a lion: Construction and Home Improvement advertising roared back in March

PALO ALTO, Calif. – April 13, 2016 – High performance analytics software and solutions provider Inpixon (NASDAQ: SYRX), today released its Ad Trends print advertising report for March 2016 showing month-to-month growth in all six major categories including a hefty 23% increase in Construction / Home Improvement. Overall, print advertising in March was up an average of nearly 9% from […]

By |2017-04-27T03:15:40+00:00April 13th, 2016|Categories: Ad Trends|Tags: , , , |

Inpixon Ad Trends, Feburary 2016

Print advertising shows growth across the board from January

PALO ALTO, Calif. – March 10, 2016 – High performance analytics software and solutions provider Inpixon (NASDAQ: SYRX), today released its Ad Trends print advertising report for February 2016 showing solid growth from January in five of the top six newspaper ad categories nationwide. Real Estate and Retailer advertisements showed the largest gains from January, growing nearly 10-1/2% and 12% respectively. The only category […]

By |2017-04-27T03:15:40+00:00March 10th, 2016|Categories: Ad Trends|Tags: , , , |

Mickey Mouse, the Cyber Chef

internThe Internet skipped a beat recently when Disney posted a job listing for a “Global Intelligence Analyst Intern.” Looking for someone to assist with counter-terrorism, the post went viral and was later taken down.

“Wait, what?? But this is the happiest place on earth,” said the Internet. However, Disney is one of many big businesses stepping up their defenses for both physical and cyber attacks.

Amusement parks, […]

By |2017-04-27T03:15:41+00:00October 21st, 2015|Categories: Big Data, IoT, Mobile|Tags: , , , , , |