Unified real-time location platform uses Wi-Fi, cellular and Bluetooth devices to provide malls and shopping centers with unprecedented detail and insight into visitor behavior to drive business decisions
PALO ALTO, Calif. – Sysorex (NASDAQ: SYRX), a developer of high performance analytics software and solutions, today announced it will debut AirPatrol for Retail Properties in Las Vegas next week in conjunction with RECon 2016, the global convention for the shopping center industry. In development for over three years, AirPatrol for Retail Properties is a unified real-time location solution (uRTLS) that provides mall property owners with highly detailed foot traffic and flow data from nearly every individual who passes through their properties. It is the first technology to use “pings” from multiple mobile device radio signals to accurately observe how shoppers move around and behave in malls and shopping centers. Property owners can use the visitor location and journey data to more effectively manage mall operations and maximize marketing and lease revenues.
“With AirPatrol for Retail Properties, we are removing guesswork when it comes to accurate foot fall counts, dwell time and other data that captures the shopper’s journey inside a mall,” said Nadir Ali, CEO of Sysorex. “For most mall or retail property owners, proximity and Wi-Fi are not good enough because they do not capture all of the potential devices or persons in the facility and don’t provide the accuracy needed. Our technology provides customers with the complete picture because we detect and locate all types of devices – cellular, Wi-Fi and Bluetooth regardless of manufacturer. AirPatrol is able to identify all the devices and deliver a true location, providing accurate traffic data with unprecedented granularity and deep insights that mall owners can use to make informed business decisions.”
Sysorex’s proprietary technology combines radio signals from each device to effectively and anonymously identify an individual while eliminating common errors of data duplication and counting equipment and objects as foot traffic. As a result, mall property owners have a more complete and highly detailed picture of how many shoppers visit the mall, how they circulate around the mall, how long they stay, and what stores and attractions within the mall are grabbing their attention.
Ali added, “Our goal is to give brick and mortar companies like mall operators the analytics and insights that their online counterparts have had for years, and keep their buildings full of happy tenants and shoppers. This is possible by using data captured from AirPatrol for improving mall shopping environments, accurately measuring effectiveness of marketing activities and maximizing the opportunity to sell space and keep rental returns.”
From an operations and marketing standpoint, AirPatrol for Retail Properties can help:
- Validate capital expenditure projects;
- Manage congestion and choke points;
- Deploy staff when and where needed;
- Reduce insurance premiums;
- Understand what marketing activities are contributing to footfall and loyalty;
- Measure marketing event and promotions across KPIs; and
- Justify media board and advertising rates.
“Mall operators around the world suffer from the same struggles; how do they attract shoppers to their malls and keep them there,” said Ali. “We gather unprecedented data about visitors within a mall without gathering any personal identifiable information. Our technology is working at beta sites in the U.S., Europe and the Middle East, and we are excited to now make it available to retail property owners worldwide.”
Sysorex will be providing demos of AirPatrol in Las Vegas during RECon 2016. To schedule a demo, please visit https://sysorex.com/recon2016 or contact Sage Osterfeld at (760) 593-7243
Sysorex develops the systems and solutions that power the data-driven enterprise. With an innovative approach to big data, analytics and the Internet of Things (IoT), we blend virtual data from software and networks with the huge volume of physical data generated by mobile devices and Internet-connected things to open new worlds of insight. Our unique solutions are helping organizations worldwide improve decision making, increase productivity, and fuel the discoveries of tomorrow. Headquartered in Palo Alto, California, we have regional offices in North America, South America, Europe and the Middle East. Visit Sysorex.com, follow us @SysorexGlobal and Link up on LinkedIn.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Sysorex and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, the company’s ability to obtain financing, competition, general economic conditions and other factors that are detailed in the company’s periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements.
A. Sage Osterfeld, +1 (760) 707-0459
Sysorex Investor Relations:
Scott Arnold, +1 (516) 222-2560