handappleWhether we’re living under a rock, hiding out in the local watering hole or counting money in our mansions, we all have something in common: Apple is coming.

And by that, I mean the Apple Watch is coming and they’re hoping things are going to change.

We’ve seen the commercials. The Apple Watch is being billed as a pop fashion statement (I can almost hear Kanye’s lyrical genius rhyming Apple Watch with Maybach). But beyond its pop culture persona, this smartwatch is a big Internet of Things play. Whether it’s monitoring your own health, making payments at Starbucks, or controlling home appliances it all adds up to a touch point for Apple. It’s a wearable that can blend its way into home security, appliances, diagnostics, and has the potential and strategy to connect with anything from your front door to your Apple TV.

Right now it’s just Apple releasing another smart product, but tomorrow it’s Apple’s connected platform for cars, health and commerce. These platforms are potentially the future of Apple’s business.

Apple has the potential to deliver their most personal device in these platforms:

“To make the best use of its size and location on your wrist, Apple Watch has all-new interactions and technologies. They let you do familiar things more quickly and conveniently. As well as some things that simply weren’t possible before. So using it is a whole new experience. One that’s more personal than ever.”

It’s an attempt to warm consumers up to a wearable computing device. We’ve accepted smartphones, smart cars and smart houses but will we go so far as smart clothes? Maybe that’s a bit far away as I don’t think we’re ready for our shorts to know details about us. I barely trust my socks these days – always running off and hiding.

But I digress. I think Apple is aiming for the personal information the watch will gain from being worn constantly. The “Apple Watch will understand who you are (authenticated via skin contact), where you are (via the GPS), what you are you doing (via accelerometer, gyroscope, and apps), and even how you are feeling (via body monitoring technologies).”

Other than it being a glorified personal assistant, it also tells time. Just as your smart phone has nearly replaced the desktop, the watch has potential to replace smartphones as the center of your digital hub.

As our hubs change according to what we want, there is no time like now for businesses and individuals to figure out how to benefit from this new platform, and others like it. Applications are being integrated with others and the networks of shared information are becoming more complex. For example, health apps integrate with music apps to figure out what you were listening to when you ran your fastest pace. While the Apple Watch by itself is an impressive and even handsome piece of technology, its true value is in its hopes of becoming the center of our new tech hub. If users pick apps and products based on whether or not they will work with their Apple Watch, it will be an Apple dream come true. The dangers of playing favoritism or exclusivity come with ignoring portions of the population (ie. Android, Windows, etc). It’s a lesson about making your own hub agnostic, picking technologies that work with others and who have plans to work with more. Corporations are building their own hubs for customers, like TELUS.

So, I’m saying the Internet of Things may have a hub that’s as small as a watch face? Sure. Much of our storage is in an invisible cloud and we can’t even remember more than handful of phone numbers now. There have been stranger developments that are now commonplace.

Featured guest blogger: Will Adams for Inpixon